Chris Ritter sees himself in the business of selling cutting-edge comedy, not alcohol. "There's Nothing Funny About a Two-Drink Minimum" is one of Lakeshore's slogans. "Dane Cook Sucks & You Know It" is the other. The idea was to "present comedy in a different way, rather than strip-mall comedy clubs or that it's just a tool to get people to buy chicken wings and drinks," Paul Provenza says. The aggressive, anti-Dane Cook slogan is, says Ritter, a "calculated risk" regarding a performer who is, ...
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