The Ford Motor Company plans to start selling the fuel-efficient Ford Fiesta in the US next year but wants to start building up anticipation for it this one so they created a "social media campaign" called the Fiesta Movement, an advertising experiment in which "agents" across the US get to test drive a European version of the Fiesta for six months taking their vehicle out for "missions" which they share with the public through a variety of social media platforms. More than four thousand people applied to be part of the Fiesta Movement, but only 100 were chosen. One of them is Seattle comedian Dartanion London, producer of improv/stand-up hybrid "Dartmondo", the "Week of Comedy" and "The Super Mega Art Show" as well as a cast member of the highly-regarded Jet City Improv troupe. His plans for his time as a Fiesta agent include stopping at clubs and theaters for improv performances while out on his missions.