Funny = Money: Hunting the Next Hot Comic / NY Times Profile of Principato-Young Entertainment's Peter Principato
The trend toward ensemble comedies, and the scarcity (at least, relative to former days) of money thrown at pre-A-list Hollywood talent, says Jonathan Stern, a TV and film producer who is a client of Principato’s (and, for the sake of full disclosure, a longtime acquaintance of mine), means comics can’t just sit around waiting for the phone to ring. Comparing comedians to bloggers who self-publish or musicians who put free samples of music up on their Facebook pages, he said: “You have to get yourself out there. You have to make your little YouTube videos. You have to write things yourself instead of waiting for a real Hollywood writer to come along and write you a vehicle.”

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